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Goat’s’ Slogan Remains Sacred

Article Image:'Goat's' Slogan Remains Sacred
Billy Goat tavern has settled its federal lawsuit over its “cheezborger, cheezborger” trademark after a Florida restaurant chain with a similar name agreed not to open anymore stores within a 125-mile radius of Chicago.

The agreement allows Cheeburger Cheeburger to operate one restaurant in suburban Glenview that had been set to open this week until the litigation interfered, Raymond P. Niro Jr., the Billy Goat’s lawyer, said Friday.

Full Article:
‘Goat’s’ Slogan Remains Sacred
Chicago Tribune (December 13, 2003)
By Matt O’Connor

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